For Women Only .. “Pink Up” Application Reveals to “Al-Taj” Its Launch Date and Service Details

Al-Taj News – By Lina Al-Naser

Executive Director of the smart transport application “Pink Up”, Basma Taha, announced the start of official operations of the app in Jordan as of November 1, as a licensed app dedicated exclusively to women, both in terms of female drivers and passengers, following nearly six months of preparations that included recruiting captains, conducting trial trips, and introducing the concept to gauge public opinion regarding the service.

Taha said in a statement to “Al-Taj News” on Wednesday that the app operates under the umbrella of the Land Transport Regulatory Commission, and under the same conditions approved by the commission for other smart transport applications, including affiliation conditions related to vehicle price, model, age, and permit, noting that the available capacity for the app reaches up to 3,000 captains.

She explained that the app does not impose a uniform on female drivers, given their differing circumstances and the nature of their commutes, while ideas are being proposed regarding wearing an identification vest and placing the app’s logos on vehicles.

Privacy and Safety.. Real-Time Trip Tracking in “Pink Up”

Regarding privacy and safety, Taha indicated that the app provides a range of services, including monthly subscriptions and pre-scheduled trips, with real-time trip tracking by sending a signal from the captain’s vehicle every three seconds, alongside providing a button to report any problem during the trip, so an alert appears for the call center team, which takes over contacting the passenger and following up on the issue directly.

She added that dedicating the service to women grants passengers greater privacy and comfort, especially on trips related to picking up children from schools and clubs, or commuting at late hours, confirming that the app allows women to request a female driver and feel reassured about the nature of the provided service.

Geographical Expansion.. “Pink Up” Plans to Reach Various Governorates of the Kingdom

Regarding expansion plans, Taha explained to “Al-Taj” that the company conducted market studies during the trial period, dividing areas into spaces of approximately 3 kilometers to monitor the volume of requests in the morning and evening periods, and based on these readings, female drivers are distributed to cover the highest-demand areas. She pointed out that work is currently concentrated in Amman, with an intention to expand to other governorates, including Irbid and Zarqa, in light of receiving inquiries and requests from residents of those areas regarding when the service will arrive there.

Taha confirmed that the project aims to provide comfort and reassurance for women in transport, expressing her hope that the application will contribute to enhancing “peace of mind” inside every Jordanian home.

For her part, the media spokesperson for the Land Transport Regulatory Commission, Dr. Abla Washah, had clarified to “Al-Taj” that the name of the smart transport application dedicated to women in Jordan is “Pink Up”, explaining that its licensing comes within the framework of enhancing women’s participation in the smart transport sector, whether through working as a driver and generating income from providing the service, or enabling female passengers to easily access employment and educational opportunities.